SafeAlliance Austin Site Evaluation
3 weeks for Stakeholder interview User Research, identify and ideate one site feature for desktop, tablet, and mobile. Test and deliver a hi-fi prototype demo. Click Here for Presentation Deck
Stakeholder Goal:
Create a mobile app for meal planning.
Hypothesis
We believe that abusive actions lead to feelings of helplessness, lack of self-respect, deserving of the abuse, fear, uncertainty, and concern about what others may think about abuse victims. If we speed up the time to access information and resources for the abuse victims, this would lead to the victims having more options, and removing themselves from the abusive situation faster.
How might we
concisely present information so that someone who wants to know more about getting help escaping an abusive situation can find it quickly and easily and feel confident that it will put them on the road from victim to survivor.
TO TEST THIS HYPOTHESIS
RESEARCH was NEEDED
STRATEGY
PROTO
Persona
​
--Young female in an abusive
relationship, both physically
and emotionally
NEEDS: to find independence, maintain privacy, and to stay safe from her partner
​
WANTS: to find her own place, leave her abusive relationship, heal, a fresh start
​
CHALLENGES: limited income, scared to speak up, does not know how to seek help, low support
Stakeholder Insights:
-
People visit their site for “Help,” “Donation,” Or “To Work There”
-
Target audience: those who want to help someone they know and for those who are seeking help for themselves
-
SAFE wants people to feel strong and empowered when they visit their site
Survey and Interview Insights
10 Question Survey
​
5
1:1 Interviews
Indirect users were interviewed and responded to the survey
40%
​
One has to be courageous to seek help and leave
75%
of those surveyed
​
80%
of those interviewed perceive help is hard to find
80%
4 out of 5 of interviewees would consider helping victims of abuse through donation
85%
of Survey respondents perceive victims to be low income
During Design & Ideation
we plotted the detailed interview and survey results on an Affinity Map to solidify the problem and help give us direction to developing the solution.
We further refined our solution when we used "I Like" "I wish" "what If" and an empathy map to narrow down the feature that would have the biggest benefit to the user that would be the easiest to implement.
Research data was used to refine our user persona, develop a storyboard, and define a typical journey for our mobile meal planning application.
. . . . . . . . . . . . . . . . . . . . . . . . .
Primary Users of SafeAlliance Site Are:
Victims of Abuse
and
Friends & family of Victims of Abuse
User Insights
Users need resources for:
Financial Support
People stay because they don't have money to leave
Emotional Support
People stay in abusive relations due to being dependent on the abuser
Start a Conversation
Supporters want training on the proper way to approach abusive situations
A Safe Place
​
Supporters would help victims in their community
Feature Prioritization Takeaways
-
Quick access to help
-
Minimize large bodies of text
-
Safe exit button
-
More relevant photos
-
Donation link prioritized
Lo-fi Wireframes, a Team Collaboration
Desktop Home Page
Mobile Home Page
Iterations Made from User Testing
Desktop Home Page
Mobile Home Page
Hi-fi prototypes
Desktop A/B testing done with "help" "donate" "work" buttons:
No significant differences noted.
Conclusions &
Project Take-a-Ways
-
Early stakeholder input is critical
-
Sometimes projects need to have two personas to cover totally different types of users